Behind the Scenes

Bubbly, Bakes and a Bit of Breathing Space

A won bottle of bubbly, a homemade Easter cake, and a week off before revision season. Stepping away is what brings the perspective back.

Sophie Seddon

Strategic PR & Communications

1 min read

18 April 2025

Bottle of champagne next to a homemade Easter fruit cake, topped with 11 marzipan balls and decorated with tiny yellow chicks – a celebratory treat from a family kitchen table. Thanks to Edmondsons IT for Sophie Seddon PR winning the champagne at the MYCC Business Festival last week.

Thank you to Edmondsons IT Services for the Easter treat.

I won a bottle of bubbly at the Mid Yorkshire Chamber of Commerce Kirklees and Calderdale Business Festival last week, and what better excuse to crack it open than with a homemade Easter fruit cake baked by my husband, Andy and daughter, Gracie.

I’m taking some time off this week to hang out with the family before revision season ramps up for Ellie’s GCSEs.

Sometimes stepping away from work helps us reconnect with why we do it and who we do it for.

Being present, taking a breather, and having real conversations (over cake, naturally) bring clarity, creativity, and perspective.

And when I’m back, I’ll be bringing that same energy to every story, every campaign, every client.

Thanks again, Chris and the Edmondson team.

Cheers, and wishing you all a happy Easter.

Behind the Scenes

Sophie Seddon

NCTJ-qualified journalist, CIPR member and strategic communications consultant with 20+ years’ experience — helping organisations find clarity in how they communicate, especially when it matters most.

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