01 Your Current Situation
Most organisations hope a crisis never comes. Some are already in one.
Either way, the first hours and days shape everything that follows. Start wherever you are.
02 The offering
Senior media and crisis counsel — shaped around what you actually need, from readiness to response to recovery.
03 What a crisis really feels like
Not all of it is a communications problem
No two situations are the same, but the pressures often are — and several arrive at once. How you're perceived afterwards is almost always shaped by how you communicated during it.
- Unexpected media attention, with little time to prepare.
- Internal uncertainty and misaligned messaging.
- Leaders under significant pressure, needing grounded advice fast.
- Reputational risk that threatens relationships built over years.
- Legal, regulatory or operational limits on what can be said.
- Decisions that have to be made before all the facts are in.
04 The approach
Calm under pressure
No panic-driven reactions, no overclaiming. Clear thinking, honest counsel and a steady hand — accounting for the full picture, not just what plays well in a press release.
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Stabilise
A confidential call to grip the facts and agree what must happen now. -
Shape the response
Key messages that are honest, defensible and true to your values. -
Handle the media
What to say, when and to whom — with you, not just for you. -
Recover & learn
Rebuild trust and turn a hard moment into lasting resilience.
05 Why SSPR
Proof, in practice
Real work for growing businesses, innovators and organisations — where clarity, calm and strategy created measurable change.
Manufacturing · Precision Engineering
Translating complex engineering into clear, credible storytelling
Five illustrated explainers turned BEP’s highly technical processes into accessible visual stories for policymakers, investors and staff.
Strategic positioning and copywriting that reflected senior credibility – supporting funding, growth and visibility without sounding corporate.
Meet Sophie
Senior expertise, without the long-term overhead
A background spanning journalism, senior police communications and strategic PR consultancy — a rare combination of calm judgement, commercial understanding and human insight, exactly when getting it right really counts.
Experience
A senior background, not a junior agency
Journalism, senior police communications and strategic PR consultancy — calm judgement earned where the stakes were real.
Trust
A trusted advisor, not a supplier
One experienced person who knows your context deeply — honest counsel, including when the answer isn't what you hoped to hear.
PErsonal
Calm, ethical, and people-first
CIPR member and NCTJ qualified, working to professional standards — with the human touch that puts people at ease.
“Working with Sophie transformed how I approach public speaking. I came in feeling overwhelmed by my own content and left with the confidence and tools to communicate with clarity and purpose.”
“A genuine partner who brought calm authority to a genuinely complex subject — something our whole team could rally around.”
“Working with Sophie was a pleasure from start to finish. She saw through a complex brief to present clarity and authority — and made life easier at every step.”
“A genuine partner who brought calm authority to a genuinely complex subject. The illustrated explainers gave our whole team — and our stakeholders — something to rally around.”
06 What you may be wondering
Questions clients tend to ask
How is an external consultant different from hiring in-house?
What kind of organisations do you typically work with?
Can you step in at short notice for urgent support?
Do you offer ongoing retainer support or just project work?
07 See also
Other ways I can support
