Behind the Scenes
PR Without ‘The Ick’
A sea organ in Zadar makes its music without being forced. Good PR does not mean being constantly on.
4 min read
Public Relations
From ‘Boom Boom’ to Future Goals
A former professional footballer on the roar of the crowd, the loss, and what came next. Picked up across local and regional media.
Sophie Seddon
Strategic PR & Communications
1 min read
Friday, 9 October 2025
Every now and then, a great story lands.
Helping former professional footballer John McCombe share his journey has been one of those ‘boom boom’ moments.
From the roar of the crowd to building a new life after loss, John’s story is powerful because it’s honest.
He’s open about the highs of his football career, the heartbreak of losing his mum and, for a time, the game that defined him.
But what stands out most is his resilience, and how he’s channelled everything he’s learned to help others build lives they love.
The feature has been picked up by local and regional media, and I couldn’t be happier for him. It’s well deserved.
I’m grateful John trusted me to tell his story, and I hope it inspires anyone who’s facing change or challenge.
I’m also thankful to Paul Swift, of Paul Swift Photography, my former West Yorkshire police colleague, for helping with the photos. They really capture John’s journey, enabling me to stay on my side of the pitch with words.
Because, as John proved, sometimes the greatest victories happen off the field.
Keep reading
Behind the Scenes
The night my client committed ‘murder’
An improvised murder mystery in Leeds, where the client turned out to be the murderer. Improvisation is listening, not comedy.
2 min read
Business Support
Words Cast Spells
At a funding roadshow, the line that landed had nothing to do with finance. Investors back a business they can understand first.
2 min read
