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Helping Cultivate Courage Find Its Voice
A leadership coach knew what she stood for but not how to say it. A name, a strapline, a tone of voice and a full website followed.
Sophie Seddon
Strategic PR & Communications
2 min read
Wednesday, 7 May, 2025
When Cheryl Devine got in touch ahead of launching her new brand, Cultivate Courage, she knew what she stood for, but wanted support turning that into words that connect.
As a leadership coach, Cheryl works with individuals and teams to build emotional intelligence, psychological safety, and self-awareness.
Her style is calm, courageous, and people-first.
Our job? To help bring all of that to life in her brand messaging and website.
What we worked on
Over a series of focused sessions, we:
- Refined her company name and strapline
- Defined her tone of voice so it was grounded, brave, and authentic
- Created key messages that talk to individuals, teams, and organisations
- Wrote website copy that’s clear, confident and easy to understand
- Created documents to support a successful Business Boost grant application
Cheryl’s new site launched as Cultivate Courage, a brand that reflects both her work and her personality.
It’s packed with practical insights, clear service information, and just the right tone to make people feel they’re in safe hands.
Why it matters
Brand clarity makes it easier to reach the right people.
With consistent, thoughtful messaging, Cheryl can now speak confidently across platforms, share her services more widely, and open the door to exciting opportunities.
And the best bit? Her clients are already feeling the benefit.
“Working with Sophie Seddon PR has been an absolute joy.
“From the first meeting, Sophie put me at ease. She listened carefully and was able to capture the essence of my backstory and business.
“Her communication throughout the project was brilliant. Regularly sense checking and updating.
“The finished project was outstanding website copy and tone of voice guidelines.
“I would highly recommend working with Sophie Seddon PR and wouldn’t hesitate to use her services again.”
– Cheryl Devine, Cultivate Courage
It’s always a pleasure to collaborate with trusted partners, and this project brought together the expertise of Burton Dean Web Design and Social Progress to ensure the messaging and online presence were aligned.
Want to see more? Find the full case study here.
Thinking about refreshing your own brand? Let’s have a chat.
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