Behind the Scenes
PR Without ‘The Ick’
A sea organ in Zadar makes its music without being forced. Good PR does not mean being constantly on.
4 min read
Public Relations
Pitching a Press Release to Lead Education Feature in the Yorkshire Post
A restored double-decker bus used as a classroom, and a lead education feature in the Yorkshire Post. Angle, pitch, coverage.
Sophie Seddon
Strategic PR & Communications
1 min read
Love seeing a story come together like this.
From shaping the angle and pitching the press release to landing a lead education feature in the Yorkshire Post, this one had everything.
A strong people story.
Great visuals.
A wider education conversation.
And yes, a rare, red London double-decker bus as a classroom.
At the heart of the story is a Huddersfield independent school – The Mount – thinking differently about how children learn. Combining academic achievement with creativity, confidence, and hands-on experience.
The story was built around a simple but powerful idea: education doesn’t only happen in classrooms.
A key visual hook in the story is the restored double-decker bus, now used as a learning space where pupils can explore STEM, engineering, and creative projects more interactively.
It’s a reminder that sometimes the strongest stories are not just about what is being taught, but how it is being experienced.
If you could design a lesson inside a double decker bus, what would you teach?
The right media angle can really drive coverage.
All aboard for more to come.
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