Struggling to Put Yourself Out There?

11 January 2023

So you’ve come up with a great idea, you have the makings of a wonderful business and now all you need to do is ‘splash’ yourself online to sell your products or services.

Easy, right? You just flip the camera round and say ‘hey, this is me. I sell, I write, I sing and dance on TikTok, and I can create an Instagram reel.’

Does the very thought of those words fill you with dread? We weren’t all brought up on TikTok and YouTube. We weren’t all babies born knowing how to ‘swipe’.

I meet many business owners who tell me that the thought of having to write about themselves makes their toes curl. Is the very thought holding you and your business back?

Words That Sell

Maybe you’re already in business but haven’t quite plucked up the courage to ‘put a face’ to your company. Are you working so hard ‘in’ your business that you’re not working ‘on’ it. Are you struggling to look at it from your customer’s point of view, unable to find the right words that sell? Do you have a customer with a brilliant story that they are happy to share and one that will help to support you and your business?

If you’re finding it difficult to convey the right message, have you considered asking a professional to help? A copywriter has the right skillset. They are the fresh pair of eyes (let’s face it, you can never have too many in business) that provides you with the perfect framework for your customer journey.

As a former journalist and public relations (PR) specialist, I know a good story when I hear one. What’s more I can write a compelling story – one that puts you at the heart of it.

A Compelling Storyteller

Whether you’re a shrinking violet or a social media influencer, people buy into people. The art of storytelling is all about you, your authenticity, and the emotion behind it, including the highs and lows. I can help put you at ease both in front of and behind the camera. I find ways that feel right for you and your business, and always stay true to your values.

If you want help with copywriting for a website, blog, publication, case study, product caption or email, to name but a few, I can help. I find out what it is that you hope to achieve, your deadlines, and spend time researching your industry. That includes search engine optimisation (SEO) keyword research to help make you more discoverable. I present your story in an easily digestible way. In other words, I do the hard work for you so that you and your customers don’t have to.

I write your story with impact, generate curiosity in your brand and compel your consumer to act. You are always given the copy to read and the opportunity to make any amendments.

Want to find out more? I am always happy to hear your story.