Behind the Scenes
PR Without ‘The Ick’
A sea organ in Zadar makes its music without being forced. Good PR does not mean being constantly on.
4 min read
Behind the Scenes
Thank You Ma’am
The news of the Queen's death arrives not in a newsroom but at home, with a child's question. A reflection on a whole generation.
Sophie Seddon
Strategic PR & Communications
2 min read
9 September 2022
As the news broke last night, I found myself not huddled around a TV screen with colleagues in a busy newsroom, phones ringing, but instead among the stillness of my family.
A small voice cut through. “Is the Queen dead mummy?” Before long, I was answering 101 questions about what it would mean.
Last night, I went to bed thinking about my own grandparents who, sadly, we too have recently lost. Like the Queen, they had become great-grandparents, one affectionally known as “GG” (great grandma).
There is something remarkable about their generation. A generation of stoicism, years of wisdom and, certainly for us, endless love and dedication to the family.
As the Royal Family rushed to the Queen’s bedside, it reminded me of the dash my parents made to be with their parents when the time came.
They are what connected our family, brought us together and set the values by which we all live.
Losing the Queen is like losing a connection to that generation all over again.
The balance of the family shifts. We all move up a place on the family tree, but the traditional family values they set live on in us.
As we awake to a new King, the world reflects on the truly remarkable lady who was our Queen.
Thank you, Ma’am, for a lifetime of service and gratitude.
Keep reading
Behind the Scenes
The night my client committed ‘murder’
An improvised murder mystery in Leeds, where the client turned out to be the murderer. Improvisation is listening, not comedy.
2 min read
Business Support
Words Cast Spells
At a funding roadshow, the line that landed had nothing to do with finance. Investors back a business they can understand first.
2 min read
