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Sophie Seddon PR

Behind the Scenes

The Stand with Wobble and Words Where Conversations Stacked Up

Every Jenga brick carried a conversation starter, and the tower stood until packing up. Thanks to everyone who pulled one out.

Sophie Seddon

Sophie Seddon

Strategic PR & Communications

1 min read

Sophie Seddon PR at the Sam Business Expo

Monday, 19 June 2025

Huge thanks to everyone who pulled a brick and got involved in a bit of fun (and a few wobbles) at my stand.

Each block had a little conversation starter to help break the ice, and you lot absolutely aced it.

Special thanks to Social Progress. To Kira for pulling this video together last minute, and to Janet Bebb for coming up with the idea.


It meant I could carry on doing what I do best. Meeting lovely people, chatting stories and writing words (while leaving the tech to the pros).

Massive thanks to Sam Networking for organising the Expo, and to Cedar Court Huddersfield for hosting such a brilliant day.

Built on solid foundations, the Jenga tower stood proud until the end, only coming down when Stan Dziama – Commercial Brand Photography – was gently encouraged to help pack it away. Now that’s true commitment to content.

If you were part of the Jenga crew and want a copy of your clip for socials, just shout out and I’ll send it over.

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Sophie Seddon

Sophie Seddon

NCTJ-qualified journalist, CIPR member and strategic communications consultant with 20+ years’ experience — helping organisations find clarity in how they communicate, especially when it matters most.

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  • Eaton Smith Business of the Month Award
  • Chartered Institute of Public Relations member
  • Mid Yorkshire Chamber of Commerce member
  • AD:V workshop facilitator
  • NCTJ-qualified journalist
  • Ruddi's Retreat
  • The Media Centre