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Sophie Seddon PR

Behind the Scenes

What Are Your Brand Values?

A friend's Christmas card names the values the business runs on. Trust, respect, loyalty and support, in that order.

Sophie Seddon

Sophie Seddon

Strategic PR & Communications

1 min read

Friendship card given to Sophie of Sophie Seddon PR.

20 December 2023

A close friend – Ellen, of Ellen Gray Hypnobirthing – has shared in her Christmas greetings a card saying, “I’m so lucky to have a friend like you”.

Those words perfectly reflect the values I hold in life and in work: trust, respect, loyalty & support.

As a copywriter & PR specialist, I’ve been blessed with a network that “makes the good times better, the hard times easier and the laughter louder”.

You know who you are. Thank you for being part of my supportive community. Your trust, respect, loyalty & unwavering support have been the pillars on which my business – Sophie Seddon PR – stands.

Ellen’s thoughtful message has inspired me to extend my appreciation to every individual who has contributed to my growth and success. Your belief in my work has been invaluable.

I plan to move into 2024 with a network built on these core values – supporting each other, lifting one another up, and making strides together.

Here’s to a community that captures the heart of trust, respect, loyalty and support. Thank you for being an amazing part of my journey. And thank you Ellen. I’m lucky to have friends like you.

Behind the Scenes Business Support
Sophie Seddon

Sophie Seddon

NCTJ-qualified journalist, CIPR member and strategic communications consultant with 20+ years’ experience — helping organisations find clarity in how they communicate, especially when it matters most.

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  • Eaton Smith Business of the Month Award
  • Chartered Institute of Public Relations member
  • Mid Yorkshire Chamber of Commerce member
  • AD:V workshop facilitator
  • NCTJ-qualified journalist
  • Ruddi's Retreat
  • The Media Centre